Use case In the current situation, personalization is key to retain consumers’ attention, and the best attention requires top-notch 1…
Category Archives
Marketing Automation
HOW TO SET UP DATA HYGIENE PROGRAMS IN MARKETO – PART 2
Maintaining a healthy database of clean, current records is a continuous effort for technical marketers. A best-practices data hygiene model includes a variety of…
How to Set Up Data Hygiene Programs in Marketo – Part 1
Identify and Remove Invalid or Nonexistent Email Addresses Data hygiene is the process of amending or removing data that is…
Marketo-Salesforce.com Synchronization Tips
In the world of Marketing Automation, Marketo is one of the leading tools. In most cases, it is deployed synchronized…